PREMIUM CASE STUDY
Together with the excellent operational advice, and marketing expertise from the teams at Conservatory Outlet, we’ve had a fantastic 2023
Key to ERG’s monumental growth this year has been the adoption of new marketing strategies and continuing to work closely with the teams at both Conservatory Outlet and DigitalKOG on several bespoke marketing and lead generation campaigns. The Scottish retailer has committed to growing their presence on social media, and has undertaken several localised campaigns to help further increase brand awareness across
the Highlands and Islands. “We’ve leaned on Conservatory Outlet for support and guidance.” continues Ian. “ERG Scotland enjoyed a strong end to 2022 and their team has allowed us to build on that through 2023 and give us the advice and tools to succeed. “Our accomplishments this year are a testament to the hard work, tenacity, and dedication of our team. Together with the
excellent operational advice, and marketing expertise from the teams at Conservatory Outlet and DigitalKOG, we’ve had a fantastic 2023. “The support that we receive for being part of the Conservatory Outlet Network has meant that we’ve been able to quickly pivot our plans to react to ever- changing market conditions, and stay ahead of the competition.
“Next stop £6m!”
CONSERVATORY OUTLET LEADING MARKETING SUPPORT
By virtue of the fact that a Premium Retailer’s trading area is exclusive they never come across the same set of marketing materials, so their proposition immediately stands out.
Conservatory Outlet support in the development of each Premium Retailers marketing plans to support their own growth and business plan.
• We design, pay for and continually update a bespoke, responsive website for you that’s designed to capture high-quality leads.
• Premium Retailers get access to a stunning suite of printed and digital brochures featuring the latest exclusive photography, which are fully customisable throughout to showcase your brand identity. We have an in-house graphic designer, on-hand to create personalised leaflets, door-drops, adverts and point-of-sale materials at no cost to you.
• We’re happy to help with marketing strategy, planning and campaigns using our in-house marketing team – anything you need, just ask.
11 PREMIUM RETAILER
Powered by FlippingBook